Dashboard overview

When you first sign in, Antlytics opens Overview for your most-visited site (default last seven days). Headline metrics, a traffic chart, and short breakdowns sit here. Deeper tables live on dedicated sidebar pages so Overview stays scannable.

Use the Dashboard | Report control next to the date range to switch Overview into a reading mode: a templated markdown narrative of the same period (copy or download as .md). Report is for sharing and skimming — including pasting into Cursor or Claude. Dashboard is for exploring charts. An optional AI summary can be generated if you have connected your own LLM key under Settings → AI — it is never run automatically. Full guide: Site reports.

Sidebar sections

Site and date-range selection carry across analytics sections via the URL (?site= and ?period=). Free accounts are limited to a 30-day history window.

What you see on Overview

• Top row — Unique visitors, Visits, Pageviews, Bounce rate, Avg. session for the selected date range.
• Traffic health — short signals when volume looks unusual.
• Line chart — traffic trend for the selected period.
• Top pages — with a link to the full Pages section.
• Breakdown cards — countries, devices/browsers, and operating systems.
• Explore — one-click links to Referrers, Campaigns, Goals, Funnels, and Events.

If you manage multiple sites, the sidebar site switcher reloads analytics for the selected site.

Key metrics explained

Unique visitors

Distinct daily salted visitor hashes for the period (Plausible-style: HMAC of IP + User-Agent + UTC day; IP discarded after hashing). The same person on two devices, or across midnight UTC, counts as two unique visitors. Pre-migration rows without a hash fall back to the visit count.

Visits

Distinct tab-scoped sessions (sessionStorage UUID) with a 30-minute idle timeout. A new tab is a new visit; 30 minutes without activity starts a new visit. API fields named visitors / sessions report this number for compatibility.

Pageviews

Total page loads recorded by the tracker script. Each time your tracking script fires — on initial load or on client-side navigation — a pageview is recorded. If someone views three pages in one visit, that counts as three pageviews.

The Overview traffic chart and top-pages / referrers tables show pageviews, not visits.

Bounce rate

The percentage of visits with only one pageview and no interactive custom event. Custom events unbounce by default; pass interactive: false on the event props if a beacon should not affect bounce. Avg. visit duration includes bounced visits as zero seconds.

Filtering and date ranges

Use the date-range picker in the top-right of the dashboard to change the reporting window. Available presets:

• Last 24 hours
• Last 7 days (default)
• Fortnight (14 days)
• Month (30 days)
• 3 months (90 days)
• 6 months (180 days)

All metrics, charts, breakdown tables, and the Report view update automatically when you change the date range. Site and period stay in the URL (?site= and ?period=); Report mode adds ?view=report.

Report mode

On Overview, flip to Report for a period-over-period summary in plain language, plus KPI tables and top pages, referrers, campaigns, countries, and devices. Use Copy markdown or Download .md to paste into Slack, Notion, a weekly update, or an LLM chat.

The core report is deterministic (no LLM). If you have BYOK configured, Generate AI summary adds a short optional section grounded in the same numbers. Report mode and AI summary are available on paid plans (Starter/Pro, including trial). Free includes Overview, Pages, and Referrers only.

See Site reports for workflows, MCP parity (generate_report), and how Report differs from AI Page Insights.

Pages, referrers, and UTM breakdowns

Pages table

Lists the most-visited pages on your site for the selected period, sorted by pageview count. Click any page to filter the entire dashboard to that page.

Referrers table

Shows where your visitors came from — which websites, search engines, or direct entries sent traffic to your site. Direct / none means no referrer header was present: this includes bookmarks, typed URLs, and some mobile apps.

For more detail on campaign traffic, see UTM campaigns.

Countries table

Visitors bucketed by country, derived from the IP address at the time of the pageview request. IP addresses are not stored — only the country code is recorded.

Devices, browsers, and OS

Breakdown by device type (desktop, mobile, tablet), browser (Chrome, Firefox, Safari, etc.), and operating system. Derived from the User-Agent header sent with each pageview request.

Real-time

The "X online" badge in the dashboard header shows how many visitors have been active on your site in the last few minutes. Open Real-time in the sidebar for active pages, recent events, and locations. The view refreshes about every 30 seconds.

Real-time counts are not rolled into historical Visitors/Pageviews totals.

Free vs paid dashboard

Free includes Overview, Pages, and Referrers for one site, with a 30-day history window and hard monthly ingest caps. See Plans & limits.

Starter and Pro unlock realtime, campaigns (UTMs), goals, funnels, events, Report mode, CSV export, weekly email, API, and MCP. Soft fair-use pageview thresholds do not lock the dashboard — see Usage & fair use.

Managing multiple sites

Antlytics supports tracking multiple sites from a single account on Starter and Pro. The site switcher in the sidebar lets you jump between sites. Each site has its own tracking ID, dashboard view, and goal configuration.

A Free account can create one site. Starter supports unlimited sites for US$9/month.

To add a new site, go to Settings → Sites → Add site and copy the generated tracking snippet for that site.

Next steps

• Quick start — add the tracking snippet to any site
• Plans & limits — Free vs Starter vs Pro
• Conversion goals — track signups, downloads, and purchases (paid)
• Campaign tracking (UTM) — see which campaigns drive traffic (paid)
• First-party proxy — route analytics through your domain to bypass ad blockers