Usage & fair use
Paid plans include a generous monthly pageview allowance. This page explains how usage is measured and what happens if you approach or pass it.
What's included
| Plan | Included pageviews / month |
|---|---|
| Starter | 500,000 |
| Pro | 2,000,000 |
Usage is counted as pageview events ingested per calendar month (UTC), across all your sites combined. Custom events and engagement beacons do not count towards the pageview allowance.
The usage meter
Open Settings → Billing to see the current month's pageviews against your plan's allowance, with a progress bar and percentage. The meter resets at the start of each calendar month.
What happens near the limit
- At ~80% of your allowance — we email you a heads-up so nothing surprises you.
- At 100% — we email you again and show an upgrade suggestion in the dashboard.
Each alert is sent at most once per calendar month.
What does not happen
- No lockout. Your dashboard keeps working and your data keeps flowing.
- No metered overage charges. We never bill you automatically for going over.
- No data loss. Events past the allowance are still ingested and stored.
If your traffic has genuinely outgrown your plan, we'll ask you to move to a suitable tier — with notice, not a switch-off. Sustained extreme overuse (far beyond any plan's allowance) may be throttled to protect the service, but that conversation happens by email first.
Data retention
Retention is separate from the monthly allowance: events are kept for 6 months on Free, 2 years on Starter, and 3 years on Pro. See data retention.
Questions
Email support@antlytics.com — usage questions are answered by a human.