AI Page Insights
Every important page can have an AI-generated summary that explains the data and recommends actionable improvements. The goal is not to replace your analytics — it is to answer "what should I do next?" without you interpreting charts.
What you get
For any page on your site, insights cover:
- Traffic trends versus the previous period
- Where visitors arrived from (referrers and campaigns)
- Engagement compared with your site average (scroll depth, reading time)
- Goal conversions from that page
- Entry and exit behaviour
Alongside concrete recommendations — for example, adding an inline CTA, linking to related content before the drop-off point, or writing a follow-up piece for the same audience.
Plan requirements
AI Page Insights requires a paid plan (Starter or Pro, including the 14-day trial). On the Free plan, insight requests return a friendly upgrade prompt — head to Settings → Billing to start a trial.
Bring your own key (BYOK)
Antlytics never sends your analytics data to a model you have not chosen. You connect your own LLM API key, and insight requests go directly from Antlytics' servers to your provider:
- Anthropic (Claude)
- OpenAI
- Google (Gemini)
- OpenRouter
- Any OpenAI-compatible endpoint (custom base URL)
Your key is encrypted at rest (AES-256-GCM) and never shown again after saving. You pay your provider directly for usage — Antlytics adds no markup.
Setup
- Open Settings → AI.
- Choose a provider, model, and paste your API key.
- Use Test connection to confirm it works.
- Open any page from the Overview → Pages table — the AI insights card generates on first view.
- Optionally open Overview → Report and click Generate AI summary for a site-wide narrative (same key; never auto-runs). For the full markdown export (no LLM required), see Site reports.
Regenerating
Page insights are cached per page and reporting period, and regenerated only when you ask — use the Regenerate button after your traffic changes or you update the page. The Overview Report AI summary is generated on demand and is not cached.
Site Report vs page insights
| Site reports | AI Page Insights | |
|---|---|---|
| Scope | Whole site, one period | One pathname |
| Default output | Deterministic markdown (copy / .md) | LLM narrative + recommendations |
| LLM required? | No (optional BYOK summary) | Yes (BYOK) |
Better data, better insights
Insights improve with more signal:
- Update to the latest tracker or SDK to capture scroll depth and reading time.
- Define goals so conversion rates appear in summaries.
- Fire custom events for key actions.
- Tag campaigns with UTM parameters.