Data retention

Retention by plan

Starter retention applies from the date each pageview event is recorded, not from your account creation date. Events recorded today on a Starter plan are retained for two years from today.

Note: The exact retention window for the Free plan is not yet enforced in the ingest layer and will be confirmed when the retention policy ships. This page will be updated with the specific window at that time. If you need clarity on your current retention window, contact support@antlytics.com.

Starter policy vs automated purge: Two years is the retention Antlytics commits to for Starter subscribers. Automated deletion of events past that window may roll out in stages; until then, data may remain queryable. This page will be updated when purge behaviour is finalised.

What happens when retention expires

When enforcement is fully implemented, events older than the retention window will be excluded from dashboard queries and may be permanently deleted. Until then, treat the windows above as the policy Antlytics is working toward — export or use the API if you need your own long-term archive.

If you need to retain data beyond the policy window once enforcement is live, export regularly or copy via the API. Questions: support@antlytics.com.

Exporting your data

Antlytics provides:

• Dashboard CSV export — from the dashboard, use Download on the Top pages, Referrers, and UTM breakdowns. Each file covers a rolling seven-day window. Top pages and referrers are aggregated counts in that window; the UTM export lists UTM fields from matching pageviews. Column headings match the downloaded file. Available on Free and Starter; sign in required.
• Public API — the API reference documents Bearer-token endpoints for summary stats, top pages, and referrers over a date range you choose (within your plan and practical limits). Use this for automation or custom date ranges beyond the dashboard CSV window.

For exports that do not match these options, contact support@antlytics.com.

Upgrading and downgrading plans

If you upgrade from Free to Starter, the two-year retention window applies to all future events from the upgrade date. Historical data from the Free period is not retroactively extended.

If you downgrade from Starter to Free, data already retained under the Starter window is not immediately deleted, but future events will be subject to the Free retention policy.

Further reading

• Privacy behaviour — what data Antlytics collects
• API reference — read your analytics data programmatically
• Quick start — get started with tracking