Data retention
Retention by plan
| Plan | Data retention |
|---|---|
| Free | 6 months from the date of each event |
| Starter | 2 years from the date of each event |
| Pro | 3 years from the date of each event |
Retention applies from the date each event is recorded, not from your account creation date. Events recorded today on a Starter plan are retained for two years from today.
What happens when retention expires
Events older than your plan's retention window are subject to a scheduled weekly purge job. Until purge is enabled in production, the job runs in dry-run mode (it evaluates what would be deleted without removing rows). Treat the windows above as the policy we enforce once purge is live — export anything you need before downgrading.
If you need to retain data beyond the policy window, export regularly or copy via the API. Questions: support@antlytics.com.
Exporting your data
Antlytics provides:
- Dashboard CSV export — from the dashboard, use Download on the Top pages, Referrers, and UTM breakdowns. Each file covers a rolling seven-day window. Top pages and referrers are aggregated counts in that window; the UTM export lists UTM fields from matching pageviews. Column headings match the downloaded file. Available on paid plans (Starter and Pro, including trial); sign in required. Free does not include CSV export.
- Public API — the API reference documents Bearer-token endpoints for summary stats, top pages, and referrers over a date range you choose (within your plan and practical limits). Paid plans only. Use this for automation or custom date ranges beyond the dashboard CSV window.
For exports that do not match these options, contact support@antlytics.com.
Upgrading and downgrading plans
If you upgrade from Free to Starter, the two-year retention window applies to all future events from the upgrade date. Historical data from the Free period is not retroactively extended.
If you downgrade from Starter to Free, all of your data becomes subject to the Free six-month window — events older than six months will be removed once purge is enabled. Export anything you need before downgrading.
Further reading
- Privacy behaviour — what data Antlytics collects
- API reference — read your analytics data programmatically
- Quick start — get started with tracking