Funnels

Funnels show how visitors progress through an ordered sequence of steps — and where they drop off. Each step is either a page (exact pathname) or a custom event (by name).

How matching works

• A session reaches step N only after matching steps 1 through N−1 in order within the same session.
• Page steps match the exact pathname, same rules as goals.
• Event steps match the event_name sent via Antlytics.track().
• Out-of-order visits do not count: for a funnel /pricing → /signup, a session that hits /signup first and /pricing later only counts for step 1.

Create a funnel

1. Open Settings → Funnels.
2. Name the funnel (e.g. Signup flow).
3. Add 2–8 steps in order, choosing Page or Event for each.
4. Choose Add funnel. Results appear on Overview with per-step counts, drop-off, and overall conversion.

Example

The Overview panel shows sessions at each step, the percentage of step-1 sessions remaining, and the overall conversion rate.

Funnels vs. goals

Goals count sessions that reach a single page. Funnels measure a sequence — use them when the order matters and you want to see where visitors abandon a flow.