Funnels

Funnels show how visitors progress through an ordered sequence of steps — and where they drop off. Each step is either a page (exact pathname) or a custom event (by name).

How matching works

• A session reaches step N only after matching steps 1 through N−1 in order within the same session.
• Page steps match the exact pathname, same rules as goals.
• Event steps match the event_name sent via Antlytics.track().
• Out-of-order visits do not count: for a funnel /pricing → /signup, a session that hits /signup first and /pricing later only counts for step 1.

Create a funnel

1. Open Settings → Funnels.
2. Name the funnel (e.g. Signup flow).
3. Add 2–8 steps in order, choosing Page or Event for each.
4. Choose Add funnel. Results appear on Funnels in the sidebar (and as a summary on Overview) with per-step counts, drop-off, and overall conversion.

Example

The Funnels page shows sessions at each step, the percentage of step-1 sessions remaining, and the overall conversion rate for the selected period.

Funnels vs. goals

Goals count sessions that reach a single page. Funnels measure a sequence — use them when the order matters and you want to see where visitors abandon a flow.